Recruiting for your program

Programs  seldom  run  unless  faculty  has  built  recruitment  capacity.  I  recommend  recruiting  12 months  before  you  intend  to  lead  your  program. Which  means it might  take  you  about 18  months to plan, prepare, recruit  and deliver  your  program. If  you  have  on  your  mind  that  offering  an  opportunity  is  enough  to  attract  individuals  to  participate  you  might  find  yourself  without a  program  to lead. As  soon  as  you  obtain  approval  start  recruiting  students!  Create  a  communications  time table  for  yourself  (maybe like the one below)  showing  who  will  receive  your  recruitment  message,  when  they  will receive  it  and  how  they will  receive  it. The  faculty  leader  must  lead  this  aspect  because  students  sign  on  to  participate  in  the program  because  they  relate  to  the  specific  faculty  member  leading  it. Students  find  value  in  faculty  member  and  the  learning  opportunity.  One  without  the  other  does  not  lead  to  a  program  running  at  all.  Below  are  ten  tips  to  help faculty  recruit  students  to  their  program.

 

 

 

 

 

 

 

 

Ten Suggestions to Help You Recruit Students for Your Program

  1. Select a location and opportunity which matches   student  motivation and the  cost  they  can
  2. Focus first  on  your major. Students in your major tend to register because they want to work with you.
  3. Start early. You can never start too early to recruit for your program
  4. Think Reach two years back to recruit, for example to lead a program in 2019 reach this year’s sophomores or the graduation class of 2020/2021. Use the web for reach.
  5. Use your  academic  advising team.  Recruit through the advisors for your major
  6. Become known as a “study abroad faculty member” in your target population
  7. Work from  the base. Address the 100-200 level classes (or incoming student orientations as a first step process) in your major and communicate the opportunity to all students equally
  8. Talk early  and  often.  Communicate monthly updates no matter who small where your students communicate with each other. Make your program top of the mind.
  9. Be visual. Make  and  share  recruitment  videos.
  10. Get around. Walk around  your  department,  your  building  and  the  campus  posting notices and  dropping  off