Recruiting for your program
Programs seldom run unless faculty has built recruitment capacity. I recommend recruiting 12 months before you intend to lead your program. Which means it might take you about 18 months to plan, prepare, recruit and deliver your program. If you have on your mind that offering an opportunity is enough to attract individuals to participate you might find yourself without a program to lead. As soon as you obtain approval start recruiting students! Create a communications time table for yourself (maybe like the one below) showing who will receive your recruitment message, when they will receive it and how they will receive it. The faculty leader must lead this aspect because students sign on to participate in the program because they relate to the specific faculty member leading it. Students find value in faculty member and the learning opportunity. One without the other does not lead to a program running at all. Below are ten tips to help faculty recruit students to their program.
Ten Suggestions to Help You Recruit Students for Your Program
- Select a location and opportunity which matches student motivation and the cost they can
- Focus first on your major. Students in your major tend to register because they want to work with you.
- Start early. You can never start too early to recruit for your program
- Think Reach two years back to recruit, for example to lead a program in 2019 reach this year’s sophomores or the graduation class of 2020/2021. Use the web for reach.
- Use your academic advising team. Recruit through the advisors for your major
- Become known as a “study abroad faculty member” in your target population
- Work from the base. Address the 100-200 level classes (or incoming student orientations as a first step process) in your major and communicate the opportunity to all students equally
- Talk early and often. Communicate monthly updates no matter who small where your students communicate with each other. Make your program top of the mind.
- Be visual. Make and share recruitment videos.
- Get around. Walk around your department, your building and the campus posting notices and dropping off